This analysis, in order to ensure comparability, looks at competitors within the daily fantasy as well as sports betting industry. Data points such as the revenue generated, monthly user traffic, number of employees, and anything else in between will be considered. The methodology with which competitors of DraftKings are ranked is based on publicly available information. During its life as a private company, DraftKings had raised an eye-popping $720 million in venture funding. At the time, the company was valued at $6.5 billion.

More than 3,500 people are employed by DraftKings on a full-time basis.Ī year prior, in April 2020, DraftKings had gone public. It consequently made $77 per paying customer. However, the company also lost $1.52 billion.ĭraftKings, furthermore, averaged two million monthly unique paying customers over the same time span. In 2021, DraftKings generated revenues of $1.3 billion (equal to about 24 percent in market share), which represents an increase of more than 110 percent from the year prior. Over a dozen states have now legalized sports betting – and simultaneously given rise to companies that are now worth billions.ĭraftKings’ continuous expansion has enabled it to grow at a rapid pace. That same year, sports betting was legalized in the United States at the federal level, thereby handing control to each individual state. DraftKings also makes money from software and NFT sales, among others.

In August 2018, for instance, it launched its iGaming division, which allows users to play online casino games. In fact, DraftKings is considered to be one of the industry’s pioneers, being among the first to introduce daily fantasy sports to the masses.Īpart from daily fantasy sports, DraftKings users in selected states (such as New York or Virginia) can bet on the outcome of sports games via DraftKings Sportsbook.ĭraftKings has leveraged its popularity as one of the country’s leading fantasy sports providers to expand into other verticals as well. The team with the greatest amount of points wins, giving users access to cash prices worth tens of hundreds of thousands of dollars. Participants pick a team of players who then accumulate points based on their performance. The company, which is headquartered in Boston, Massachusetts, was founded in 2012 by Jason Robins, Matt Kalish, and Paul Liberman.ĭraftKings is primarily known for hosting daily and weekly fantasy sports competitions. DraftKings is a platform that provides various online gambling products such as daily and weekly fantasy sports contests or sports betting.

Draftkings or fanduel sportsbook